Standing proud from the crowd.
Standing proud from the crowd.
Opella now stands as the self-care rebels of the industry — a brand with real standout that empowers people to take charge of their health, one symptom at a time.
The impact was immediate and significant:
Cultural Transformation: Employees embraced the rebel spirit, finding freedom in a brand that reflects their mission.
Market Differentiation: In a crowded sector, Opella broke through with a bold, simple, and authentic identity.
Business Success: The new brand achieved its first major objective - attracting a sizeable Private Equity deal, cementing its separation from Sanofi.
Today, Opella continues its mission to simplify self-care for all, standing proud as a game-changing force in consumer health.
Opella now stands as the self-care rebels of the industry — a brand with real standout that empowers people to take charge of their health, one symptom at a time.
The impact was immediate and significant:
Cultural Transformation: Employees embraced the rebel spirit, finding freedom in a brand that reflects their mission.
Market Differentiation: In a crowded sector, Opella broke through with a bold, simple, and authentic identity.
Business Success: The new brand achieved its first major objective - attracting a sizeable Private Equity deal, cementing its separation from Sanofi.
Today, Opella continues its mission to simplify self-care for all, standing proud as a game-changing force in consumer health.
Opella now stands as the self-care rebels of the industry - a brand with real standout that empowers people to take charge of their health, one symptom at a time.
The impact was immediate and significant:
Cultural Transformation: Employees embraced the rebel spirit, finding freedom in a brand that reflects their mission.
Market Differentiation: In a crowded sector, Opella broke through with a bold, simple, and authentic identity.
Business Success: The new brand achieved its first major objective - attracting a sizeable Private Equity deal, cementing its separation from Sanofi.
Today, Opella continues its mission to simplify self-care for all, standing proud as a game-changing force in consumer health.
⮑ Outcome
We built Opella from the ground up, crafting every element of its identity, inside and out.
Naming & Strategy: A clear, confident brand built on “Revolutionary Simplicity.”
Brand Identity: A strikingly simple visual system, a bold and rebellious brand voice, bespoke typography, and a deliberate rejection of overused lifestyle imagery and “perfection-washing.”
Applications: Comprehensive brand foundations, messaging frameworks, employee training, guidelines, templates, website, events, office branding, and communications - all unified under the new ethos. Visually relying on a bold colour, tailored typography, a small set of crafted illustrations for medicine packaging, and physical items, such as proud stickers and enamel pins.
Culture: A brand that gave employees the permission and tools to unleash their “rebel spirit.”
The result was a refreshingly straightforward brand for a refreshingly straightforward mindset: no ifs, no buts, no bullshit.
We built Opella from the ground up, crafting every element of its identity, inside and out.
Naming & Strategy: A clear, confident brand built on “Revolutionary Simplicity.”
Brand Identity: A strikingly simple visual system, a bold and rebellious brand voice, bespoke typography, and a deliberate rejection of overused lifestyle imagery and “perfection-washing.”
Applications: Comprehensive brand foundations, messaging frameworks, employee training, guidelines, templates, website, events, office branding, and communications - all unified under the new ethos. Visually relying on a bold colour, tailored typography, a small set of crafted illustrations for medicine packaging, and physical items, such as proud stickers and enamel pins.
Culture: A brand that gave employees the permission and tools to unleash their “rebel spirit.”
The result was a refreshingly straightforward brand for a refreshingly straightforward mindset: no ifs, no buts, no bullshit.
We built Opella from the ground up, crafting every element of its identity, inside and out.
Naming & Strategy: A clear, confident brand built on “Revolutionary Simplicity.”
Brand Identity: A strikingly simple visual system, a bold and rebellious brand voice, bespoke typography, and a deliberate rejection of overused lifestyle imagery and “perfection-washing.”
Applications: Comprehensive brand foundations, messaging frameworks, employee training, guidelines, templates, website, events, office branding, and communications - all unified under the new ethos. Visually relying on a bold colour, tailored typography, a small set of crafted illustrations for medicine packaging, and physical items, such as proud stickers and enamel pins.
Culture: A brand that gave employees the permission and tools to unleash their “rebel spirit.”
The result was a refreshingly straightforward brand for a refreshingly straightforward mindset: no ifs, no buts, no bullshit.
Revolutionary Simplicity. A brand without many visual assets but playing them right.
Revolutionary Simplicity.
A brand without many visual assets but playing them right.
Revolutionary Simplicity.
A brand without many visual assets but playing them right.
⮑ Solution
⮑ Solution
Dare to Care. Direct, bold, truthful and human.
Dare to Care. Direct, bold, truthful and human.
From day one, we worked closely with Sanofi’s Consumer Healthcare team to make the case for separation from the wider Sanofi group. This was more than a visual rebrand - it was about freeing the business to flourish with a new identity, mindset, and culture.
Our strategy centered on one powerful idea: Simplicity as rebellion.
Strip away the jargon.
Challenge the conventions.
Create a brand that makes self-care accessible, usable, and empowering.
We mapped out every touchpoint - from foundational strategy to global rollout - ensuring the new brand wasn’t just designed, but deeply embedded in the organization.
Visually, the brand relies on big, bold statements and attitude, therefore we developed the Opella Sans for the statements, clarity and directness, and Opella Serif typography incorporating the truthful, human position of the brand.
From day one, we worked closely with Sanofi’s Consumer Healthcare team to make the case for separation from the wider Sanofi group. This was more than a visual rebrand - it was about freeing the business to flourish with a new identity, mindset, and culture.
Our strategy centered on one powerful idea: Simplicity as rebellion.
Strip away the jargon.
Challenge the conventions.
Create a brand that makes self-care accessible, usable, and empowering.
We mapped out every touchpoint - from foundational strategy to global rollout - ensuring the new brand wasn’t just designed, but deeply embedded in the organization.
Visually, the brand relies on big, bold statements and attitude, therefore we developed the Opella Sans for the statements, clarity and directness, and Opella Serif typography incorporating the truthful, human position of the brand.
From day one, we worked closely with Sanofi’s Consumer Healthcare team to make the case for separation from the wider Sanofi group. This was more than a visual rebrand - it was about freeing the business to flourish with a new identity, mindset, and culture.
Our strategy centered on one powerful idea: Simplicity as rebellion.
Strip away the jargon.
Challenge the conventions.
Create a brand that makes self-care accessible, usable, and empowering.
We mapped out every touchpoint - from foundational strategy to global rollout - ensuring the new brand wasn’t just designed, but deeply embedded in the organization.
Visually, the brand relies on big, bold statements and attitude, therefore we developed the Opella Sans for the statements, clarity and directness, and Opella Serif typography incorporating the truthful, human position of the brand.
⮑ Approach
The industry was stuck. Traditional pharmaceutical mindsets weighed heavily on Sanofi’s consumer healthcare arm, slowing progress and burying customers in complexity.
The key challenges were clear:
Perception: Self-care was seen as confusing, inaccessible, and overly clinical.
Structure: Operating under Sanofi’s pharma-heavy framework stifled innovation and consumer focus.
Competition: The sector was saturated with brands blending into one another, following the same tired formulas of lifestyle imagery and “perfect” wellness.
Sanofi needed a new brand that not only stood apart from the corporate parent but also dared to challenge the status quo in healthcare.
Moreover, the client wanted a simple, direct brand. No photography, just 2 colours, no illustration or graphic assets, just bold. The focus was on the message, TOV and delivery.
The industry was stuck. Traditional pharmaceutical mindsets weighed heavily on Sanofi’s consumer healthcare arm, slowing progress and burying customers in complexity.
The key challenges were clear:
Perception: Self-care was seen as confusing, inaccessible, and overly clinical.
Structure: Operating under Sanofi’s pharma-heavy framework stifled innovation and consumer focus.
Competition: The sector was saturated with brands blending into one another, following the same tired formulas of lifestyle imagery and “perfect” wellness.
Sanofi needed a new brand that not only stood apart from the corporate parent but also dared to challenge the status quo in healthcare.
Moreover, the client wanted a simple, direct brand. No photography, just 2 colours, no illustration or graphic assets, just bold. The focus was on the message, TOV and delivery.
The industry was stuck. Traditional pharmaceutical mindsets weighed heavily on Sanofi’s consumer healthcare arm, slowing progress and burying customers in complexity.
The key challenges were clear:
Perception: Self-care was seen as confusing, inaccessible, and overly clinical.
Structure: Operating under Sanofi’s pharma-heavy framework stifled innovation and consumer focus.
Competition: The sector was saturated with brands blending into one another, following the same tired formulas of lifestyle imagery and “perfect” wellness.
Sanofi needed a new brand that not only stood apart from the corporate parent but also dared to challenge the status quo in healthcare.
Moreover, the client wanted a simple, direct brand. No photography, just 2 colours, no illustration or graphic assets, just bold. The focus was on the message, TOV and delivery.
A brand challenging the status quo in healthcare in a simple, bold and direct visual way through a defiant message, TOV and delivery.
A brand challenging the status quo in healthcare in a simple, bold and direct visual way through a defiant message, TOV and delivery.
⮑ Challenge
Uncomplicate healthcare and empower people to help themselves.
Uncomplicate healthcare and empower people to help themselves.
Uncomplicate healthcare and empower people to help themselves.
While at Landor I was the creative lead on the Opella branding project.
Sanofi’s Consumer Healthcare division had a problem. They were sick - sick of people getting sick, and sick of a healthcare industry so confusing that customers didn’t know where to start. Self-care was meant to empower people, but instead, it had become complex, overwhelming, and hard to navigate.
Sanofi saw an opportunity to change this. Their vision is to create a new consumer healthcare brand that cuts through the confusion, simplifies self-care, and empowers people everywhere to help themselves.
That’s where we came in, to help them separate, reinvent, and reimagine what consumer healthcare could be. The result? Opella, a bold new brand with simplicity at its core.
While at Landor I was the creative lead on the Opella branding project.
Sanofi’s Consumer Healthcare division had a problem. They were sick - sick of people getting sick, and sick of a healthcare industry so confusing that customers didn’t know where to start. Self-care was meant to empower people, but instead, it had become complex, overwhelming, and hard to navigate.
Sanofi saw an opportunity to change this. Their vision is to create a new consumer healthcare brand that cuts through the confusion, simplifies self-care, and empowers people everywhere to help themselves.
That’s where we came in, to help them separate, reinvent, and reimagine what consumer healthcare could be. The result? Opella, a bold new brand with simplicity at its core.
While at Landor I was the creative lead on the Opella branding project.
Sanofi’s Consumer Healthcare division had a problem. They were sick - sick of people getting sick, and sick of a healthcare industry so confusing that customers didn’t know where to start. Self-care was meant to empower people, but instead, it had become complex, overwhelming, and hard to navigate.
Sanofi saw an opportunity to change this. Their vision is to create a new consumer healthcare brand that cuts through the confusion, simplifies self-care, and empowers people everywhere to help themselves.
That’s where we came in, to help them separate, reinvent, and reimagine what consumer healthcare could be. The result? Opella, a bold new brand with simplicity at its core.
⮑ Overview
⮑ Opella
CLIENT
⮑ Branding
PROJECT
⮑ Healthcare
SECTOR
⮑ Opella
CLIENT
⮑ Branding
PROJECT
⮑ Healthcare
SECTOR
⮑ Opella
CLIENT
⮑ Branding
PROJECT
⮑ Healthcare
SECTOR
⮑ Opella
CLIENT
⮑ Branding
PROJECT
⮑ Healthcare
SECTOR
