⮑ My Branding Process
1- Discovery
Discovery Call
A 30 min / 1h free video call session to get to know each other, discuss your project, and see if we’re the right fit.
Briefing
Briefing
I’ll send you a comprehensive project briefing, including a Q&A and a Brand Stage deck for you to fill. You’ll also receive a detailed quote outlining the scope of work and timeline.
– Let's start this amazing journey!
2- Strategy
Brand & Competitor's Audit
Once the project starts, I will conduct an audit of your brand's competitors and your brand/idea to gain a detailed understanding of the market and your positioning. This will provide crucial information to make your brand stand out and highlight its strengths.
Brand Creative Strategy
Together, we’ll select and define the key elements of your brand, including your Mission, Message, and Values, among others.
We’ll determine the appropriate Tone of Voice for your brand and craft its philosophical foundation.
3- Concept
Moodboards & Concepts
Based on the outcome of the Strategy and the brand’s needs, I will develop Concepts and present visual creative directions through Moodboards.
This will help you better understand the overall direction of each route.
Concept Development
With a creative direction selected for full development, I will work on the complete Brand Identity System, from the identity, typography, colour palette, motion, photography, illustration, iconography, key visuals, etc, will be developed along with the key applications previously agreed.
4- Crafting
Meetings & Sign-offs
During this stage of your branding project, we’ll schedule, plan meetings and have sign-offs at every crucial step. This is meant to ensure that the direction remains aligned, and also to proceed to the full development of your brand.
The goal is to keep communication open and easy.
Reviews and Adjustments
Throughout the process, after each stage, there will be one round of amendments and adjustments to craft all aspects of your brand and achieve excellence across all the touchpoints that matter to your brand.
5- Delivery
Brand Guidelines
After crafting all the assets, TOV, Strategy and Visuals, we'll define the rules that apply to every element of your Brand Identity System ensuring clarity, cohesiveness, and consistency.
A Brand Guideline book, will be the guide for every future application of your brand across all touchpoints.
Brand Assets - Files & Formats
All files for each asset will be delivered in both print and digital packages, ready for immediate use. I’ll personally verify every file, asset, and document during the handover.
6- Implement
Brand going live
After the completion of your branding project and final Sign-off, you might need help to implement the brand or to to develop further assets.
I can assist you with creating and developing Packaging, a full Website layout or any other assets.
Let's go again!
The start of a great relationship
Although the project is now complete, I believe it’s important to maintain a relationship with you, the client. I’ll be available to assist you with any future projects or to answer any questions you may have about your new brand.