We won the pitch.
The work demonstrated the power of brand storytelling rooted in purpose, diversity, and shared vision by expanding the Visual Identity System across Investors, Affiliates, and Employees, showing how that narrative can resonate meaningfully at every touchpoint.
It positioned Natixis as a collective of changemakers, defined not only by performance but also by the confidence it instils in Investors, Affiliates, and Employees.
Internal acceptance was strong, with employees engaging with the identity as a genuine expression of the Natixis culture - not a top-down directive.
We won the pitch.
The work demonstrated the power of brand storytelling rooted in purpose, diversity, and shared vision by expanding the Visual Identity System across Investors, Affiliates, and Employees, showing how that narrative can resonate meaningfully at every touchpoint.
It positioned Natixis as a collective of changemakers, defined not only by performance but also by the confidence it instils in Investors, Affiliates, and Employees.
Internal acceptance was strong, with employees engaging with the identity as a genuine expression of the Natixis culture - not a top-down directive.
A shared vision.
A shared vision.
⮑ Outcome
People behind the performance.
People behind the performance.
The identity system is based on geometric pieces that together create endless combinations and assemblies - a visual metaphor for the affiliates themselves. At the centre of it all: the human element of active management. The expertise of the people, not the abstraction of the market.
Photography of real employees, a warm editorial colour palette, and a clear typographic hierarchy create a brand that feels grounded and knowledgeable without the usual cold authority of financial communications. The system would be deployed across HQ environments, Spark Days (internal culture events), social media, and global advertising.
The identity system is based on geometric pieces that together create endless combinations and assemblies - a visual metaphor for the affiliates themselves. At the centre of it all: the human element of active management. The expertise of the people, not the abstraction of the market.
Photography of real employees, a warm editorial colour palette, and a clear typographic hierarchy create a brand that feels grounded and knowledgeable without the usual cold authority of financial communications. The system would be deployed across HQ environments, Spark Days (internal culture events), social media, and global advertising.
⮑ Design
The concept of "Chemistry of Confidence" positioned Natixis as a collective of experts collaborating to deliver clarity, certainty, and performance in an increasingly complex world. The idea centered around sustainable investing, built on the pillars of connection, collaboration, and confidence.
The strategic insight was that Natixis's multi-affiliate model is not a structural complexity to be apologised for - it is the product. Active conviction, diverse expertise, and genuine independence are what institutional investors want and rarely find. The brand concept reframes the federation as a strength, positioning Natixis as the investment manager that believes the best outcomes come from conviction, not consensus.
The concept of "Chemistry of Confidence" positioned Natixis as a collective of experts collaborating to deliver clarity, certainty, and performance in an increasingly complex world. The idea centered around sustainable investing, built on the pillars of connection, collaboration, and confidence.
The strategic insight was that Natixis's multi-affiliate model is not a structural complexity to be apologised for - it is the product. Active conviction, diverse expertise, and genuine independence are what institutional investors want and rarely find. The brand concept reframes the federation as a strength, positioning Natixis as the investment manager that believes the best outcomes come from conviction, not consensus.
Chemistry of Confidence.
Chemistry of Confidence.
⮑ Concept & Strategy
Unifying 15+ affiliates under one coherent identity.
Unifying 15+ affiliates under one coherent identity.
While at Landor London, I was the creative lead on the winning route for a pitch to rebrand Natixis Investment Managers.
Natixis Investment Managers operates through a federation of specialist affiliates - 15+ independent investment boutiques across multiple geographies and strategies. The challenge was to build a brand architecture and identity system that gave the group coherence without flattening the distinctiveness that makes each affiliate valuable.
While at Landor London, I was the creative lead on the winning route for a pitch to rebrand Natixis Investment Managers.
Natixis Investment Managers operates through a federation of specialist affiliates - 15+ independent investment boutiques across multiple geographies and strategies. The challenge was to build a brand architecture and identity system that gave the group coherence without flattening the distinctiveness that makes each affiliate valuable.
⮑ Overview
⮑ Natixis
CLIENT
⮑ Rebrand
PROJECT
⮑ Finance / Investment
SECTOR
⮑ Natixis
CLIENT
⮑ Rebrand
PROJECT
⮑ Finance / Investment
SECTOR
⮑ Natixis
CLIENT
⮑ Rebrand
PROJECT
⮑ Finance / Investment
SECTOR
⮑ Natixis
CLIENT
⮑ Rebrand
PROJECT
⮑ Finance / Investment
SECTOR
