Miguel Cruz MOC85 — Brand Designer London Logo

Anomaly,
Antidote,
Dazed and Confused,
DDB Remedy,
Designwerk,
Exposure,
Futurebrand,
Geometry Global,
Grey,
Guerrilla Creative,
H+K,
Havas,
Hogarth,

Anomaly,
Antidote,
Dazed and Confused,
DDB Remedy,
Designwerk,
Exposure,
Futurebrand,
Geometry Global,
Grey,
Guerrilla Creative,
H+K,
Havas,
Hogarth,

Anomaly,
Antidote,
Dazed and Confused,
DDB Remedy,
Designwerk,
Exposure,
Futurebrand,
Geometry Global,
Grey,
Guerrilla Creative,
H+K,
Havas,
Hogarth

Industry Branding,
Landor,
Leo Burnett,
Live Union,
M&C Saatchi,
Maverick,
McCann,
Radley Yeldar,
The Brooklyn Brothers,
Turner Duckworth,
VCCP,
VMLY&R,
Weber Shandwick,

Industry Branding,
Landor,
Leo Burnett,
Live Union,
M&C Saatchi,
Maverick,
McCann,
Radley Yeldar,
The Brooklyn Brothers,
Turner Duckworth,
VCCP,
VMLY&R,
Weber Shandwick,

Industry Branding,

Landor,
Leo Burnett,
Live Union,
M&C Saatchi,
Maverick,
McCann,
Radley Yeldar,
The Brooklyn Brothers,
Turner Duckworth,
VCCP,
VMLY&R,
Weber Shandwick

⮑ Agencies I've partnered with

⮑ Agencies I've partnered with

BAT,
BBVA,
BP,
Boehringer Ingelheim,
Canada Goose,
ClickShare,
Department of Education,
Ferrari F1,
Invesco,
Jubilant Foods,
Mazda,
Molson Coors,
Natixis,
Nespresso

BAT,
BBVA,
BP,
Boehringer Ingelheim,
Canada Goose,
ClickShare,
Department of Education,
Ferrari F1,
Invesco,
Jubilant Foods,
Mazda,
Molson Coors,
Natixis,
Nespresso

BAT,
BBVA,
BP,
Boehringer Ingelheim,
Canada Goose,
ClickShare,

Department of Education,
Ferrari F1,
Invesco,
Jubilant Foods,
Mazda,
Molson Coors,
Natixis,
Nespresso,

NHS,
Nexus Metadata,
Nuapay,
Opella,
P&G,
PróVida,
Raiffeisen Bank,
Rbank,
Samsung,
Saudi Aramco,
Temtum,
The Sun,
Tottenham Hotspurs F.C.,
Visa

NHS,
Nexus Metadata,
Nuapay,
Opella,
P&G,
PróVida,
Raiffeisen Bank,
Rbank,
Samsung,
Saudi Aramco,
Temtum,
The Sun,
Tottenham Hotspurs F.C.,
Visa

NHS,
Nexus Metadata,
Nuapay,
Opella,
P&G,
PróVida,
Raiffeisen Bank,
Rbank,
Samsung,
Saudi Aramco,
Temtum,
The Sun,
Tottenham Hotspurs F.C.,
Visa

⮑ Brands I've worked with

Two things, built together.

Every project delivers a Brand Creative Strategy and a Brand Identity System.


Not as separate workstreams, but as one connected foundation. The strategy informs every visual decision. The system ensures those decisions hold across every touchpoint.


The strategy defines what your brand stands for, why it matters, and gives your team a clear direction to move with confidence.

The identity system translates that into a consistent, recognisable presence - so your audience understands you instantly and connects with your offer and your brand.

Brand Creative Strategy:

Brand Creative Strategy:

Personality - Human tone and behaviour

Personality - Human tone and behaviour

Personality - Human tone and behaviour

Philosophy - Core beliefs guiding decisions

Philosophy - Core beliefs guiding decisions

Philosophy - Core beliefs guiding decisions

Purpose - Reason for existence

Purpose - Reason for existence

Purpose - Reason for existence

Vision - Future ambition direction

Vision - Future ambition direction

Vision - Future ambition direction

Mission - Actions driving progress

Mission - Actions driving progress

Mission - Actions driving progress

Values - Principles shaping choices

Values - Principles shaping choices

Values - Principles shaping choices

Brand Identity System:

Brand Identity System:

Identity / Logotype - Visual mark

Identity / Logotype - Visual mark

Identity / Logotype - Visual mark

Typography - Type system hierarchy

Typography - Type system hierarchy

Typography - Type system hierarchy

Colour Palette - Curated tonal range

Colour Palette - Curated tonal range

Colour Palette - Curated tonal range

Graphic Assets - Supporting visual elements

Graphic Assets - Supporting visual elements

Graphic Assets - Supporting visual elements

Imagery - Photography or Illustration aesthetic

Imagery - Photography or Illustration aesthetic

Imagery - Photography or Illustration aesthetic

Iconography - Icon set

Iconography - Icon set

Iconography - Icon set

⮑ What you get

⮑ My Branding Process

⮑ My Branding Process

Step 1 - Discovery

Discovery Call

A 30 min / 1h free video call session to get to know each other, discuss your project, and see if we’re the right fit.

Briefing

You'll know exactly what's being built, why, and when before we start.


You’ll also receive a detailed quote, starting at £3,000, outlining the scope of work and timeline.


– Let's start this amazing journey!

Step 2- Strategy

Brand & Competitor's Audit

To gain a detailed understanding of the market and your positioning, we must audit your brand and the competitors. This will provide crucial information to make your brand stand out and highlight its strengths.

Brand Creative Strategy

Together, we’ll select and define the key elements of your brand, including your Mission, Vision, Message, and Values, among others.


We’ll determine the appropriate Tone of Voice for your brand and craft its philosophical foundation.

Step 3 - Concept

Ideation & Moodboards

Based on the outcome of the Strategy and the brand’s needs, Concepts and Visual Creative directions through Moodboards will be presented to help you better understand the overall direction of each route.

Brand Identity System Development

With a creative direction selected for full development, I will work on the complete Brand Identity System, from the identity, typography, colour palette, motion, imagery style, iconography, key visuals, etc, will be developed along with the key applications previously agreed.

Step 4 - Craft

Concept Sign-off

During this stage of your branding project, we’ll schedule, plan meetings and have sign-offs at every crucial step. This is meant to ensure that the direction remains aligned.


The goal is to keep communication open and easy.

Reviews and Adjustments

Throughout the process, after each stage, there will be one round of amendments and adjustments to craft all aspects of your brand.

This way we can achieve excellence across all the touch points that matter to your brand.

Throughout the process, after each stage, there will be one round of amendments and adjustments to craft all aspects of your brand. This way we can achieve excellence across all the touch points that matter to your brand.

Step 5- Delivery

Brand Guidelines

After crafting all the assets, TOV, Strategy and Visuals, we'll define the rules that apply to every element of your Brand Identity System ensuring clarity, cohesiveness, and consistency.


A Brand Guideline book, will be the guide for every future application of your brand across all touchpoints.

Brand Assets - Files & Formats

All files for each asset will be delivered in both print and digital packages, ready for immediate use. I’ll personally verify every file, asset, and document during the handover.

Step 6 - Implement

Brand going live

After the completion of your branding project and final Sign-off, you might need help to implement the brand or to to develop further assets.

I can assist you with creating and developing Packaging, a full Website layout or any other assets.


Let's go again!

Going further

Although the project is now complete, I believe it’s important to maintain a relationship with you, the client. I’ll be available to assist you with any future projects or to answer any questions you may have about your new brand.

If you’re building something ambitious, let’s talk.

If you’re building something ambitious, let’s talk.