Solidifying Visa's position as a trusted and visionary leader.
Solidifying Visa's position as a trusted and visionary leader.
The identity for Visa Futures illustrates how a thoughtful and futuristic identity can elevate an event to a new level of engagement and impact.
By reflecting Visa’s innovative spirit and commitment to shaping the future of payments, the new visual identity system enhances the event’s success and solidifies Visa’s position as a trusted and visionary leader in the industry.
This propelled Visa Futures to new heights:
The event successfully showcases Visa as a pioneer in payment technology, attracting influential attendees and forging strategic partnerships.
The visual language and environment resonates with global brands, reinforcing Visa’s reputation as a forward-thinking leader in commerce innovation.
The seamless branding experience reflectes Visa’s promise of simplicity and efficiency, leaving a lasting impression on attendees.
The identity for Visa Futures illustrates how a thoughtful and futuristic identity can elevate an event to a new level of engagement and impact.
By reflecting Visa’s innovative spirit and commitment to shaping the future of payments, the new visual identity system enhances the event’s success and solidifies Visa’s position as a trusted and visionary leader in the industry.
This propelled Visa Futures to new heights:
The event successfully showcases Visa as a pioneer in payment technology, attracting influential attendees and forging strategic partnerships.
The visual language and environment resonates with global brands, reinforcing Visa’s reputation as a forward-thinking leader in commerce innovation.
The seamless branding experience reflectes Visa’s promise of simplicity and efficiency, leaving a lasting impression on attendees.
⮑ Outcome
The project delivered a comprehensive branding solution for Visa Futures:
Visual Identity: A bold, minimalist design reflecting Visa’s innovative payment technologies and future-forward thinking.
Event Visuals: Dynamic visuals and an immersive environment that enhanced the attendee experience, aligning with Visa’s reputation for simplicity and efficiency and represented the different elements coming together and creating something bigger.
Collaborative Energy: The identity fostered a welcoming atmosphere for major brands, strengthening partnerships and expanding Visa’s network represented by moving blocks that not only references the payments but also the interaction between costumers and partners.
The project delivered a comprehensive branding solution for Visa Futures:
Visual Identity: A bold, minimalist design reflecting Visa’s innovative payment technologies and future-forward thinking.
Event Visuals: Dynamic visuals and an immersive environment that enhanced the attendee experience, aligning with Visa’s reputation for simplicity and efficiency and represented the different elements coming together and creating something bigger.
Collaborative Energy: The identity fostered a welcoming atmosphere for major brands, strengthening partnerships and expanding Visa’s network represented by moving blocks that not only references the payments but also the interaction between costumers and partners.
The project delivered a comprehensive branding solution for Visa Futures:
Visual Identity: A bold, minimalist design reflecting Visa’s innovative payment technologies and future-forward thinking.
Event Visuals: Dynamic visuals and an immersive environment that enhanced the attendee experience, aligning with Visa’s reputation for simplicity and efficiency and represented the different elements coming together and creating something bigger.
Collaborative Energy: The identity fostered a welcoming atmosphere for major brands, strengthening partnerships and expanding Visa’s network represented by moving blocks that not only references the payments but also the interaction between costumers and partners.
Dynamic and futuristic visuals that represent a shift and innovation.
⮑ Solution
⮑ Solution
A symbol-oriented identity.
A symbol-oriented identity.
To meet this challenge, the approach involved:
- Designing a futuristic and iconic visual identity that aligns with Visa’s vision for seamless, fast, and reliable payment methods working with 2 key background colours: Visa's blue gradient and white.
- Developing a cohesive visual language for the event, including branding, environment design, merchandising, print assets, and multimedia assets, to create a unified and memorable experience.
- Capturing the simplicity and effectiveness of a Visa payment in the event’s design and execution, ensuring that the brand’s core values were reflected.
To meet this challenge, the approach involved:
Designing a futuristic and iconic visual identity that aligns with Visa’s vision for seamless, fast, and reliable payment methods working with 2 key background colours: Visa's blue gradient and white.
Developing a cohesive visual language for the event, including branding, environment design, merchandising, print assets, and multimedia assets, to create a unified and memorable experience.
Capturing the simplicity and effectiveness of a Visa payment in the event’s design and execution, ensuring that the brand’s core values were reflected.
To meet this challenge, the approach involved:
Designing a futuristic and iconic visual identity that aligns with Visa’s vision for seamless, fast, and reliable payment methods working with 2 key background colours: Visa's blue gradient and white.
Developing a cohesive visual language for the event, including branding, environment design, merchandising, print assets, and multimedia assets, to create a unified and memorable experience.
Capturing the simplicity and effectiveness of a Visa payment in the event’s design and execution, ensuring that the brand’s core values were reflected.
⮑ Approach
The challenge was to create a bold, futuristic, and iconic brand identity and visual language for Visa Futures.
The identity and visuals needed to embody Visa’s cutting-edge technology and innovation while delivering an immersive, forward-thinking experience that resonates with attendees and potential partners.
The challenge was to create a bold, futuristic, and iconic brand identity and visual language for Visa Futures.
The identity and visuals needed to embody Visa’s cutting-edge technology and innovation while delivering an immersive, forward-thinking experience that resonates with attendees and potential partners.
A brand in the future.
A brand in the future.
⮑ Challenge
A leader is always searching for innovation.
A leader is always searching for innovation.
A leader is always searching for innovation.
Visa Futures is an annual event held in Barcelona.
Here, Visa presents its vision for the future of payment technologies. The event serves as a platform for Visa to highlight innovations in contactless and wireless payments and demonstrate how these technologies simplify and enhance everyday life.
While fostering partnerships with major global brands such as Bentley, Swatch, Apple, and Microsoft, it reinforces Visa's position as a leader in payment solutions.
Visa Futures is an annual event held in Barcelona.
Here, Visa presents its vision for the future of payment technologies. The event serves as a platform for Visa to highlight innovations in contactless and wireless payments and demonstrate how these technologies simplify and enhance everyday life.
While fostering partnerships with major global brands such as Bentley, Swatch, Apple, and Microsoft, it reinforces Visa's position as a leader in payment solutions.
⮑ Overview
⮑ VISA
Futures
CLIENT
⮑ Branding
PROJECT
⮑ Payments/ Transactions/ Events
SECTOR
⮑ VISA
Futures
CLIENT
⮑ Branding
PROJECT
⮑ Payments/ Transactions/ Events
SECTOR