A simple asset that provides a high conversion rate.

This rebrand of Valdemar Media exemplifies the power of a brand transformation. By embracing its Viking heritage and bold entrepreneurial spirit, the new identity captures the essence of the company’s mission to empower creators and bring daring stories to life, with a unique voice that continues to inspire audiences worldwide.

The rebranding successfully transformed Valdemar Media’s image, leading to measurable outcomes:

A significant increase in successful proposals and deals, demonstrating the effectiveness of the new materials. Through the use of booklets with all the key information regarding the projects Valdemar Media was able to secure more projects with a rate of 60% of deals secured.
Enhanced appeal to potential collaborators, including actors, directors, and production partners, solidifying Valdemar Media’s reputation as a creative powerhouse.
A visually striking and unified identity that elevated the company’s brand presence and storytelling impact.

A creative strategy was developed, centering on the brand’s mission to become a leading voice for healthier nutrition in Portugal.

The rebrand aimed to create a holistic brand ecosystem, incorporating agricultural and environmental elements that embody the natural and sustainable ethos of PróVida.

Key steps included:

Establishing a brand mission and manifesto, building an authentic voice for the brand.
Defining a visual identity system aligned with the brand’s values, that builds on the existing assets.  
Leveraging digital platforms like social media for enhanced engagement, specially with an younger audience.
Define a new packaging system for the brand based on sustainable materials such as glass and compostable packaging.

⮑ Outcome

The rebranding initiative delivered a bold and cohesive brand identity for Valdemar Media:

Visual Identity: A crest-inspired logo featuring the Inguz rune and Awe symbol, along with the bear as a symbol of global reach and strength, reflecting the company’s ethos and values embracing the "where there is a will, there is a way." spirit.
Comprehensive Design Assets: Logos and intros for screen productions, ensuring a consistent and professional visual presence across all media.
Project Booklets: Engaging and visually appealing materials that consolidated project details, capturing the spirit of Valdemar Media’s stories and appealing to partners, actors, and directors.
Global Aesthetic: A brand identity based on a crest with multiple meanings that linked the 3 places where is has offices: Madrid, Berlin, and California, to create a universal yet unique appeal.

Visual Identity: A hero identity inspired by the natural ecosystem elements, highlights PróVida’s commitment to healthy, sustainable products. The day-to-day key identity emphasizes the name with custom typography and a star symbol of excellence.
Visual Language: Warm colors, simple illustrations, friendly type, and natural photography capture both ecosystem elements and daily life - from products and ingredients to workers and producers and everything involved - creating an approachable, authentic look.
Packaging: Simple, Bold & Vibrant – Natural colors highlight the organic product inside. Eco-Friendly Materials include reusable glass, compostable cellulose, recycled paper, and water-based inks, ensuring sustainability and trust.

Additionally, social media strategies were designed to engage younger audiences and amplify the brand’s voice in healthier nutrition sharing brand stories, recipes, product updates and sustainability, amplifying brand visibility, ensuring PróVida’s values and offerings are communicated effectively across channels:  

Brand Stories: Highlighting heritage, values, mission, and vision.

Article Stories: Featuring content such as partnerships, ingredient sourcing, production processes, day-to-day activities, and recipes.

Product Stories: Promoting specific products, offering discounts, and unveiling new products or collections.

Visual Identity: A hero identity inspired by the natural ecosystem elements, highlights PróVida’s commitment to healthy, sustainable products. The day-to-day key identity emphasizes the name with custom typography and a star symbol of excellence.
Visual Language: Warm colors, simple illustrations, friendly type, and natural photography capture both ecosystem elements and daily life - from products and ingredients to workers and producers and everything involved - creating an approachable, authentic look.
Packaging: Simple, Bold & Vibrant – Natural colors highlight the organic product inside. Eco-Friendly Materials include reusable glass, compostable cellulose, recycled paper, and water-based inks, ensuring sustainability and trust.

Brand Stories: Highlighting heritage, values, mission, and vision.

Article Stories: Featuring content such as partnerships, ingredient sourcing, production processes, day-to-day activities, and recipes.

Product Stories: Promoting specific products, offering discounts, and unveiling new products or collections.

A bold and strong crest inspired by Vikings and bears.

⮑ Solution

Meaningful, cohesive and modern.

To address the challenge, a comprehensive rebranding strategy was developed with a focus on:

Highlighting Valdemar Media’s Viking-inspired identity through symbolic elements such as the Inguz rune (balance and will) and the Awe symbol (dream and belief) while at the same time have a representation of an animal that would embrace not only the spirit of the brand but also represent the 3 places where Valdemar Media operates: California, Berlin and Madrid which are all represented by a bear.
Creating a cohesive visual identity system that combined a modern, cinematic aesthetic with the brand’s heritage and values.
Designing dedicated production logos and visual assets for use in movie and TV show intros and other assets.
Developing visually compelling project booklets to consolidate story details and capture the essence of each project for potential partners and collaborators.

To address the challenge, a comprehensive rebranding strategy was developed with a focus on:

Highlighting Valdemar Media’s Viking-inspired identity through symbolic elements such as the Inguz rune (balance and will) and the Awe symbol (dream and belief) while at the same time have a representation of an animal that would embrace not only the spirit of the brand but also represent the 3 places where Valdemar Media operates: California, Berlin and Madrid which are all represented by a bear.
Creating a cohesive visual identity system that combined a modern, cinematic aesthetic with the brand’s heritage and values.
Designing dedicated production logos and visual assets for use in movie and TV show intros and other assets.
Developing visually compelling project booklets to consolidate story details and capture the essence of each project for potential partners and collaborators.

⮑ Approach

Valdemar Media sought to redefine its brand to better communicate its core values of courage, creativity, and bold storytelling while appealing to diverse global audiences.

The challenge was to craft a cohesive identity as a crest that encapsulated the company’s Viking-inspired heritage and its innovative, independent approach to media production, as well as an on-screen dedicated identity.

Additionally, the company needed compelling materials to enhance its proposals and partnerships with other production companies, directors, writers and actors seeking their break in the industry.

Despite its decades-long presence in the market, ProVida has never undergone a comprehensive rebrand.

Its existing design elements and branding no longer reflect its full potential or resonate strongly with evolving consumer expectations and definitely were not up to date in a digital world.

The challenge was to modernize the brand while staying true to its heritage and creating an identity and language that highlights its commitment to healthier food and sustainable practices while making the brand relevant in the market, industry and society as an active voice for healthier food.

A brand redefined to represent new values.

⮑ Challenge

Heritage crafted into a modern crest.

Valdemar Media, an independent production, distribution, and financing company in the film and television industry, reached out to commission a rebrand to rejuvenate its identity.

With a bold entrepreneurial spirit, the company champions daring narratives and emerging talent, creating captivating stories that inspire and resonate globally.

The rebrand aimed to reflect Valdemar Media’s Viking heritage and warrior ethos, infusing the brand with strength, resilience, and creativity to stand out in the competitive entertainment landscape with a passion that echoes "let's make dreams come true".

Valdemar Media is dedicated to crafting stories that ignite the imagination and reignite the magic of cinema.

⮑ Overview

⮑ Valdemar Media

CLIENT

⮑ Rebrand

PROJECT

⮑ Entertainment