A new platform for an younger, tech-savvy audience.
A new platform for an younger, tech-savvy audience.
The creation of R-Bank demonstrates how thoughtful branding can balance heritage and innovation to resonate with a new generation of users. By maintaining Raiffeisen Bank’s core values of trust and reliability while introducing a forward-thinking, digital-first identity, R-Bank establishes itself as a bold and reliable choice for younger audiences seeking simplicity and empowerment in their financial journey.
The rebranding positioned R-Bank as a leading digital banking platform:
It successfully differentiated the brand in the crowded digital banking market while preserving its connection to Raiffeisen Bank.
The simple and innovative design enhanced user experience, resonating with the target audience of younger, tech-savvy clients.
The platform’s empowering features gave users the confidence to manage their finances effectively, fostering trust and loyalty.
The creation of R-Bank demonstrates how thoughtful branding can balance heritage and innovation to resonate with a new generation of users. By maintaining Raiffeisen Bank’s core values of trust and reliability while introducing a forward-thinking, digital-first identity, R-Bank establishes itself as a bold and reliable choice for younger audiences seeking simplicity and empowerment in their financial journey.
The rebranding positioned R-Bank as a leading digital banking platform:
It successfully differentiated the brand in the crowded digital banking market while preserving its connection to Raiffeisen Bank.
The simple and innovative design enhanced user experience, resonating with the target audience of younger, tech-savvy clients.
The platform’s empowering features gave users the confidence to manage their finances effectively, fostering trust and loyalty.
⮑ Outcome
The new brand identity for R-Bank was crafted to reflect trust, ease, and innovation:
Visual Identity: A clean and direct design aesthetic that blends the parent brand’s recognizable yellow and black with modern, minimalistic elements.
Digital Platform: A user-friendly interface designed for seamless account management and smart investment opportunities, making financial tasks straightforward and accessible.
Empowerment Through Information: R-Bank leverages comprehensive financial insights to enable clients to make bold, informed decisions with confidence and peace of mind.
The new brand identity for R-Bank was crafted to reflect trust, ease, and innovation:
Visual Identity: A clean and direct design aesthetic that blends the parent brand’s recognizable yellow and black with modern, minimalistic elements.
Digital Platform: A user-friendly interface designed for seamless account management and smart investment opportunities, making financial tasks straightforward and accessible.
Empowerment Through Information: R-Bank leverages comprehensive financial insights to enable clients to make bold, informed decisions with confidence and peace of mind.
The new brand identity for R-Bank was crafted to reflect trust, ease, and innovation:
Visual Identity: A clean and direct design aesthetic that blends the parent brand’s recognizable yellow and black with modern, minimalistic elements.
Digital Platform: A user-friendly interface designed for seamless account management and smart investment opportunities, making financial tasks straightforward and accessible.
Empowerment Through Information: R-Bank leverages comprehensive financial insights to enable clients to make bold, informed decisions with confidence and peace of mind.
Borrowing the yellow from Raiffeissen
⮑ Solution
⮑ Solution
A younger audience to an established bank.
A younger audience to an established bank.
To meet this challenge, the approach focused on:
Building a brand identity that merged Raiffeisen Bank’s established trustworthiness with a fresh, modern look suitable for digital platforms.
Designing an intuitive digital experience that simplifies financial management and empowers users to make confident investment decisions.
Using the iconic yellow and black color palette to maintain brand continuity while introducing contemporary design elements to appeal to younger demographics.
To meet this challenge, the approach focused on:
Building a brand identity that merged Raiffeisen Bank’s established trustworthiness with a fresh, modern look suitable for digital platforms.
Designing an intuitive digital experience that simplifies financial management and empowers users to make confident investment decisions.
Using the iconic yellow and black color palette to maintain brand continuity while introducing contemporary design elements to appeal to younger demographics.
To meet this challenge, the approach focused on:
Building a brand identity that merged Raiffeisen Bank’s established trustworthiness with a fresh, modern look suitable for digital platforms.
Designing an intuitive digital experience that simplifies financial management and empowers users to make confident investment decisions.
Using the iconic yellow and black color palette to maintain brand continuity while introducing contemporary design elements to appeal to younger demographics.
⮑ Approach
The primary challenge was to create a brand identity that balanced trust and reliability - hallmarks of Raiffeisen Bank - with simplicity, innovation, and ease of use to attract a younger audience.
R-Bank needed to stand out in the competitive digital banking landscape while maintaining a visual and conceptual link to its parent brand.
Despite its decades-long presence in the market, ProVida has never undergone a comprehensive rebrand.
Its existing design elements and branding no longer reflect its full potential or resonate strongly with evolving consumer expectations and definitely were not up to date in a digital world.
The challenge was to modernize the brand while staying true to its heritage and creating an identity and language that highlights its commitment to healthier food and sustainable practices while making the brand relevant in the market, industry and society as an active voice for healthier food.
Conquer digital banking in eastern Europe.
Conquer digital banking in eastern Europe.
⮑ Challenge
Making banking easy.
Making banking easy.
Making banking easy.
While at FutureBrand, I was tasked with developing a brand for R-Bank, a new digital banking platform established as a subsidiary of Raiffeisen Bank.
The goal was to create a distinct identity that retained a connection to Raiffeisen Bank through the recognizable yellow and black palette while positioning R-Bank as a modern, innovative, and user-focused digital banking solution tailored for younger generations in Eastern countries.
This rebrand started as a self-initiated endeavour as I recognised a great opportunity to bring a new life to PróVida.
As a family business established in 1984, it has long been a staple in Portuguese households for its health-focused and sustainable products.
Inspired by personal experience and a deep appreciation for the brand, this self-initiated rebranding project aims to celebrate PróVida’s 40th anniversary with a fresh identity, positioning it as a key player in the natural, vegetarian and vegan food industry.
The new branding emphasises ProVida’s core values: Family, Health, and Sustainability.
While at FutureBrand, I was tasked with developing a brand for R-Bank, a new digital banking platform established as a subsidiary of Raiffeisen Bank.
The goal was to create a distinct identity that retained a connection to Raiffeisen Bank through the recognizable yellow and black palette while positioning R-Bank as a modern, innovative, and user-focused digital banking solution tailored for younger generations in Eastern countries.
⮑ Overview
⮑ Rbank
CLIENT
⮑ Branding
PROJECT
⮑ Banking
SECTOR
⮑ Rbank
CLIENT
⮑ Branding
PROJECT
⮑ Banking
SECTOR
