A brand able to expand its Visual Identity System across the different strategic pillars.
A brand able to expand its Visual Identity System across the different strategic pillars.
The Chemistry of Confidence rebrand concept provided a strong compelling, creative, and strategic platform for Natixis, clarifying complexity through collaboration and expertise.
It positioned Natixis as a collective of changemakers, defined not only by performance but also by the confidence it instils in Investors, Affiliates, and Employees.
We won the pitch.
The work demonstrated the power of brand storytelling rooted in purpose, diversity, and shared vision by expanding the Visual Identity System across Investors, Affiliates, and Employees, showing how that narrative can resonate meaningfully at every touchpoint.
The Chemistry of Confidence rebrand concept provided a strong compelling, creative, and strategic platform for Natixis, clarifying complexity through collaboration and expertise.
It positioned Natixis as a collective of changemakers, defined not only by performance but also by the confidence it instils in Investors, Affiliates, and Employees.
We won the pitch.
The work demonstrated the power of brand storytelling rooted in purpose, diversity, and shared vision by expanding the Visual Identity System across Investors, Affiliates, and Employees, showing how that narrative can resonate meaningfully at every touchpoint.
The Chemistry of Confidence rebrand concept provided a strong compelling, creative, and strategic platform for Natixis, clarifying complexity through collaboration and expertise.
It positioned Natixis as a collective of changemakers, defined not only by performance but also by the confidence it instils in Investors, Affiliates, and Employees.
We won the pitch.
The work demonstrated the power of brand storytelling rooted in purpose, diversity, and shared vision by expanding the Visual Identity System across Investors, Affiliates, and Employees, showing how that narrative can resonate meaningfully at every touchpoint.
⮑ Outcome
We developed a full brand proposition structured around three strategic pillars:
1. Connection - Natixis connects 15 specialist affiliate managers, each bringing deep, active expertise, tailored to clients’ evolving needs. These expert minds work in harmony to craft optimal strategies.
2. Confidence - The brand delivers confidence through collaboration. By drawing on deep insights, foresight, and data, it empowers investors to act decisively, even in complex and volatile markets.
3. Changemakers - Natixis positions itself at the forefront of sustainable investing, creating strategies that are not only high-performing but also responsible, future-focused, and transformative.
We mapped the message across key audiences:
Clients: "Creating the optimal conditions for my investments to thrive." by keeping it minimal and clear.
Affiliates: "Celebrating the power of diversity and the unique benefit I bring to my clients." through the use of different shapes in order to rearrange them as needed, not only representing a tailored approach but also diversity.
Employees: "Unearthing opportunity and giving me the confidence to thrive in my career." while boosting the confidence through bold shapes as pieces of a puzzle being built and highlighting the individuals.
We developed a full brand proposition structured around three strategic pillars:
1. Connection - Natixis connects 15 specialist affiliate managers, each bringing deep, active expertise, tailored to clients’ evolving needs. These expert minds work in harmony to craft optimal strategies.
2. Confidence - The brand delivers confidence through collaboration. By drawing on deep insights, foresight, and data, it empowers investors to act decisively, even in complex and volatile markets.
3. Changemakers - Natixis positions itself at the forefront of sustainable investing, creating strategies that are not only high-performing but also responsible, future-focused, and transformative.
We mapped the message across key audiences:
Clients: "Creating the optimal conditions for my investments to thrive." by keeping it minimal and clear.
Affiliates: "Celebrating the power of diversity and the unique benefit I bring to my clients." through the use of different shapes in order to rearrange them as needed, not only representing a tailored approach but also diversity.
Employees: "Unearthing opportunity and giving me the confidence to thrive in my career." while boosting the confidence through bold shapes as pieces of a puzzle being built and highlighting the individuals.
The creative idea - Chemistry of Confidence - was grounded in the belief that collaboration unlocks progress, confidence enables action, and diversity strengthens outcomes.
It framed Natixis as:
A catalyst for change
A network of expert minds, creating the optimal environment for decisions
A trusted partner in sustainable investing and long-term performance
Connection, confidence and changemaker are the three strategic pillars.
⮑ Solution
Collaboration unlocks progress,
confidence enables action.
Collaboration unlocks progress, confidence enables action.
The creative idea - Chemistry of Confidence - was grounded in the belief that collaboration unlocks progress, confidence enables action, and diversity strengthens outcomes.
It framed Natixis as:
A catalyst for change
A network of expert minds, creating the optimal environment for decisions
A trusted partner in sustainable investing and long-term performance
The creative idea - Chemistry of Confidence - was grounded in the belief that collaboration unlocks progress, confidence enables action, and diversity strengthens outcomes.
It framed Natixis as:
A catalyst for change
A network of expert minds, creating the optimal environment for decisions
A trusted partner in sustainable investing and long-term performance
⮑ Approach
Natixis faced several branding challenges:
A need to define Natixis as a brand and clearly communicate its unique value-add in a saturated, often indistinguishable financial sector.
Increase brand awareness and reconsideration among key stakeholders.
Build a client-centric proposition that resonates emotionally and rationally.
Reinforce the firm’s leadership in sustainable investing - a rapidly growing and competitive space.
Natixis needed a brand platform that could break category norms while aligning with their diverse internal ecosystem and global footprint.
Natixis faced several branding challenges:
A need to define Natixis as a brand and clearly communicate its unique value-add in a saturated, often indistinguishable financial sector.
Increase brand awareness and reconsideration among key stakeholders.
Build a client-centric proposition that resonates emotionally and rationally.
Reinforce the firm’s leadership in sustainable investing - a rapidly growing and competitive space.
Natixis needed a brand platform that could break category norms while aligning with their diverse internal ecosystem and global footprint.
Client-centric with 15-strong teams of experts.
Client-centric with 15-strong teams of experts.
⮑ Challenge
Chemistry of Confidence
Chemistry of Confidence
Chemistry of Confidence
While working at Landor London, I worked on this route for a pitch to rebrand Natixis Investment Managers - a global investment firm built on a network of specialist affiliate managers.
The concept, titled "Chemistry of Confidence," positioned Natixis as a collective of experts collaborating to deliver clarity, certainty, and performance in an increasingly complex world. The idea centered around sustainable investing, built on the pillars of connection, collaboration, and confidence.
While working at Landor London, I worked on this route for a pitch to rebrand Natixis Investment Managers - a global investment firm built on a network of specialist affiliate managers.
The concept, titled "Chemistry of Confidence," positioned Natixis as a collective of experts collaborating to deliver clarity, certainty, and performance in an increasingly complex world. The idea centered around sustainable investing, built on the pillars of connection, collaboration, and confidence.
While working at Landor London, I worked on this route for a pitch to rebrand Natixis Investment Managers - a global investment firm built on a network of specialist affiliate managers.
The concept, titled "Chemistry of Confidence," positioned Natixis as a collective of experts collaborating to deliver clarity, certainty, and performance in an increasingly complex world. The idea centered around sustainable investing, built on the pillars of connection, collaboration, and confidence.
While working at Landor London, I worked on this route for a pitch to rebrand Natixis Investment Managers - a global investment firm built on a network of specialist affiliate managers.
The concept, titled "Chemistry of Confidence," positioned Natixis as a collective of experts collaborating to deliver clarity, certainty, and performance in an increasingly complex world. The idea centered around sustainable investing, built on the pillars of connection, collaboration, and confidence.
⮑ Overview
⮑ Natixis
CLIENT
⮑ Rebrand
PROJECT
⮑ Wealth Management
SECTOR
⮑ Natixis
CLIENT
⮑ Rebrand
PROJECT
⮑ Wealth Management
SECTOR
⮑ Natixis
CLIENT
⮑ Rebrand
PROJECT
⮑ Wealth Management
SECTOR
⮑ Natixis
CLIENT
⮑ Rebrand
PROJECT
⮑ Wealth Management
SECTOR