A new, innovative, dynamic and approachable Boehringer Ingelheim that left a strong impression.
A new, innovative, dynamic and approachable Boehringer Ingelheim that left a strong impression.
The proposed direction was one of two final concepts presented to the client and emerged as the most favored option during the pitch process. It effectively communicated Boehringer Ingelheim’s values and positioned the brand as innovative, dynamic and approachable.
This rebranding proposal showcased:
A compelling and human/nature-centric approach.
A visual identity that is responsive to environment and actions.
A system successfully aligning with Boehringer Ingelheim’s mission of advancing health and innovation while being cohesive, simple and direct, throughtout the multiple brand touchpoints.
While not selected as the final direction, the pitch demonstrated a deep understanding of the company’s values and vision, leaving a strong impression of creativity and strategic alignment.
The proposed direction was one of two final concepts presented to the client and emerged as the most favored option during the pitch process. It effectively communicated Boehringer Ingelheim’s values and positioned the brand as innovative, dynamic and approachable.
This rebranding proposal showcased:
A compelling and human/nature-centric approach.
A visual identity that is responsive to environment and actions.
A system successfully aligning with Boehringer Ingelheim’s mission of advancing health and innovation while being cohesive, simple and direct, throughtout the multiple brand touchpoints.
While not selected as the final direction, the pitch demonstrated a deep understanding of the company’s values and vision, leaving a strong impression of creativity and strategic alignment.
The proposed direction was one of two final concepts presented to the client and emerged as the most favored option during the pitch process. It effectively communicated Boehringer Ingelheim’s values and positioned the brand as innovative, dynamic and approachable.
This rebranding proposal showcased:
A compelling and human/nature-centric approach.
A visual identity that is responsive to environment and actions.
A system successfully aligning with Boehringer Ingelheim’s mission of advancing health and innovation while being cohesive, simple and direct, throughtout the multiple brand touchpoints.
While not selected as the final direction, the pitch demonstrated a deep understanding of the company’s values and vision, leaving a strong impression of creativity and strategic alignment.
⮑ Outcome
The proposed rebrand delivered:
Intelligent Visual Identity: A responsive design element that adapted to its environment, making communication more engaging and human-centric.
Natural Color Palette: Four key natural areas inspired the spot colors and dynamic mesh, reinforcing the company’s alignment with nature and its commitment to health.
Compelling Messaging: The tagline "Life forward" captured the essence of innovation, collaboration, and progress central to Boehringer Ingelheim’s mission.
Cohesive Aesthetic: A unified design system that extended seamlessly across all brand touchpoints, emphasizing discovery and interaction.
The proposed rebrand delivered:
Intelligent Visual Identity: A responsive design element that adapted to its environment, making communication more engaging and human-centric.
Natural Color Palette: Four key natural areas inspired the spot colors and dynamic mesh, reinforcing the company’s alignment with nature and its commitment to health.
Compelling Messaging: The tagline "Life forward" captured the essence of innovation, collaboration, and progress central to Boehringer Ingelheim’s mission.
Cohesive Aesthetic: A unified design system that extended seamlessly across all brand touchpoints, emphasizing discovery and interaction.
The proposed rebrand delivered:
Intelligent Visual Identity: A responsive design element that adapted to its environment, making communication more engaging and human-centric.
Natural Color Palette: Four key natural areas inspired the spot colors and dynamic mesh, reinforcing the company’s alignment with nature and its commitment to health.
Compelling Messaging: The tagline "Life forward" captured the essence of innovation, collaboration, and progress central to Boehringer Ingelheim’s mission.
Cohesive Aesthetic: A unified design system that extended seamlessly across all brand touchpoints, emphasizing discovery and interaction.
Life forward
⮑ Solution
⮑ Solution
Six cuts, six stages of research while responsive to environment and actions.
Six cuts, six stages of research while responsive to environment and actions.
This direction provides the brand a living, dynamic and responsive identity and devices that represents the different steps when creating and developing ground-breaking healthcare products.
The approach centered on:
Dynamic Visual Identity: Using the six cuts from the logo’s circle as a foundation, a dynamic and adaptable design element was created, symbolizing a constant process of discovery and innovation.
Nature-Inspired Aesthetic: A color palette derived from natural elements was introduced, emphasizing the company's connection to the natural world and its impact on human and animal health.
Thematic Photography: Focused on relationships, movement, and cycles, the photography illustrated how Boehringer Ingelheim’s work benefits health and fosters interaction within ecosystems.
This direction provides the brand a living, dynamic and responsive identity and devices that represents the different steps when creating and developing ground-breaking healthcare products.
The approach centered on:
Dynamic Visual Identity: Using the six cuts from the logo’s circle as a foundation, a dynamic and adaptable design element was created, symbolizing a constant process of discovery and innovation.
Nature-Inspired Aesthetic: A color palette derived from natural elements was introduced, emphasizing the company's connection to the natural world and its impact on human and animal health.
Thematic Photography: Focused on relationships, movement, and cycles, the photography illustrated how Boehringer Ingelheim’s work benefits health and fosters interaction within ecosystems.
⮑ Approach
The primary challenge was to create a rebrand that encapsulated Boehringer Ingelheim’s core values of innovation, collaboration, and commitment to health while standing out in a competitive pharmaceutical landscape.
The design needed to convey a sense of discovery and progress while remaining approachable and relatable to diverse audiences across multiple sectors.
Boehringer Ingelheim aims to renew its commitment with Nature by studying and researching its elements to discovery, development, manufacture and marketing of innovative health care products, transforming lives for generations.
The primary challenge was to create a rebrand that encapsulated Boehringer Ingelheim’s core values of innovation, collaboration, and commitment to health while standing out in a competitive pharmaceutical landscape.
The design needed to convey a sense of discovery and progress while remaining approachable and relatable to diverse audiences across multiple sectors.
Boehringer Ingelheim aims to renew its commitment with Nature by studying and researching its elements to discovery, development, manufacture and marketing of innovative health care products, transforming lives for generations.
Renew its commitment to Nature.
Renew its commitment to Nature.
⮑ Challenge
A dynamic, human-centric identity.
A dynamic, human-centric identity.
A dynamic, human-centric identity.
Boehringer Ingelheim, a global leader in the pharmaceutical industry, sought to rebrand its identity to reflect its commitment to groundbreaking innovation across Human Pharma, Animal Health, and Biopharmaceutical Contract Manufacturing.
While collaborating with FutureBrand, I developed one of the proposed directions, focusing on creating a dynamic, human-centric identity that embodied the company’s mission of advancing health for both humans and animals.
Boehringer Ingelheim, a global leader in the pharmaceutical industry, sought to rebrand its identity to reflect its commitment to groundbreaking innovation across Human Pharma, Animal Health, and Biopharmaceutical Contract Manufacturing.
While collaborating with FutureBrand, I developed one of the proposed directions, focusing on creating a dynamic, human-centric identity that embodied the company’s mission of advancing health for both humans and animals.
Boehringer Ingelheim, a global leader in the pharmaceutical industry, sought to rebrand its identity to reflect its commitment to groundbreaking innovation across Human Pharma, Animal Health, and Biopharmaceutical Contract Manufacturing.
While collaborating with FutureBrand, I developed one of the proposed directions, focusing on creating a dynamic, human-centric identity that embodied the company’s mission of advancing health for both humans and animals.
⮑ Overview
⮑ Boehringer Ingelheim
CLIENT
⮑ Rebrand
PROJECT
⮑ Pharmaceutical
SECTOR
⮑ Boehringer Ingelheim
CLIENT
⮑ Rebrand
PROJECT
⮑ Pharmaceutical
SECTOR