A global financial leader ready for the future.
A global financial leader ready for the future.
The rebrand successfully positioned BBVA as a forward-thinking digital financial institution:
Unified the brand globally, enhancing recognition and consistency.
Reinforced BBVA’s values and vision for creating opportunities and prosperity for its customers.
Established a visual identity that modernized the brand, evoking comparisons to tech companies and smart-home brands, signaling readiness for a digital-first future.
The BBVA rebrand is a testament to the power of simplicity and adaptability in modern branding of a global financial leader ready for the future.
The rebrand successfully positioned BBVA as a forward-thinking digital financial institution:
Unified the brand globally, enhancing recognition and consistency.
Reinforced BBVA’s values and vision for creating opportunities and prosperity for its customers.
Established a visual identity that modernized the brand, evoking comparisons to tech companies and smart-home brands, signaling readiness for a digital-first future.
The BBVA rebrand is a testament to the power of simplicity and adaptability in modern branding of a global financial leader ready for the future.
⮑ Outcome
The new BBVA identity unified the brand globally while embracing its digital future:
Logo Design: The updated logo retained its heritage while incorporating modern elements, including the raised ‘A,’ which now serves as a symbolic and functional design feature.
Color Scheme: A darker blue was selected to reflect sophistication, with the addition of teal for versatility and dynamism in digital and motion applications.
Typography: A clean, sans-serif font enhanced the brand’s digital presence.
Versatility: The new identity was designed to adapt seamlessly across digital platforms, motion graphics, and physical media, showcasing its flexibility through animations, app interfaces, and billboards.
The new BBVA identity unified the brand globally while embracing its digital future:
Logo Design: The updated logo retained its heritage while incorporating modern elements, including the raised ‘A,’ which now serves as a symbolic and functional design feature.
Color Scheme: A darker blue was selected to reflect sophistication, with the addition of teal for versatility and dynamism in digital and motion applications.
Typography: A clean, sans-serif font enhanced the brand’s digital presence.
Versatility: The new identity was designed to adapt seamlessly across digital platforms, motion graphics, and physical media, showcasing its flexibility through animations, app interfaces, and billboards.
The new BBVA identity unified the brand globally while embracing its digital future:
Logo Design: The updated logo retained its heritage while incorporating modern elements, including the raised ‘A,’ which now serves as a symbolic and functional design feature.
Color Scheme: A darker blue was selected to reflect sophistication, with the addition of teal for versatility and dynamism in digital and motion applications.
Typography: A clean, sans-serif font enhanced the brand’s digital presence.
Versatility: The new identity was designed to adapt seamlessly across digital platforms, motion graphics, and physical media, showcasing its flexibility through animations, app interfaces, and billboards.
Versatility and flexibility.
⮑ Solution
⮑ Solution
Creating a modern identity and a versatile icon that gives the edge the brand was looking for.
Creating a modern identity and a versatile icon that gives the edge the brand was looking for.
The rebranding process was designed to address BBVA’s need for a cohesive global identity while embracing its digital transformation:
Collaborating closely with BBVA’s in-house team to align creative strategies with the brand’s vision.
Creating an identity that reflected BBVA’s values of unity, innovation, and customer-centricity.
Designing a modern logo and color scheme that communicated simplicity, tech-savviness, and prosperity.
The rebranding process was designed to address BBVA’s need for a cohesive global identity while embracing its digital transformation:
Collaborating closely with BBVA’s in-house team to align creative strategies with the brand’s vision.
Creating an identity that reflected BBVA’s values of unity, innovation, and customer-centricity.
Designing a modern logo and color scheme that communicated simplicity, tech-savviness, and prosperity.
⮑ Approach
BBVA, one of the world's largest financial institutions, was founded in 1857 and operated under multiple names and logos across 30+ countries, which diluted its brand recognition and created inconsistencies in customer experiences.
With its transition to becoming a fully digital financial institution, BBVA needed a rebrand to reflect its digital-first strategy, unify its global operations under a single name and logo, and reinforce the new identity evolution into a true digital entity, reinforcing the brand globally.
BBVA, one of the world's largest financial institutions, was founded in 1857 and operated under multiple names and logos across 30+ countries, which diluted its brand recognition and created inconsistencies in customer experiences.
With its transition to becoming a fully digital financial institution, BBVA needed a rebrand to reflect its digital-first strategy, unify its global operations under a single name and logo, and reinforce the new identity evolution into a true digital entity, reinforcing the brand globally.
A digital-first banking system
A digital-first banking system
⮑ Challenge
One identity, global presence.
One identity, global presence.
One identity, global presence.
As part of the Landor team as a freelancer, I collaborated on the global rebranding of BBVA, one of the world’s largest financial institutions. My primary focus was on developing the brand’s identity, color schemes, and typography.
Collaborating closely with BBVA’s in-house creative team, I was honored that the identity and color scheme I designed were selected, playing a key role in helping BBVA unify its global presence under one cohesive identity.
As part of the Landor team as a freelancer, I collaborated on the global rebranding of BBVA, one of the world’s largest financial institutions. My primary focus was on developing the brand’s identity, color schemes, and typography.
Collaborating closely with BBVA’s in-house creative team, I was honored that the identity and color scheme I designed were selected, playing a key role in helping BBVA unify its global presence under one cohesive identity.
⮑ Overview
⮑ BBVA
CLIENT
⮑ Rebrand
PROJECT
⮑ Banking / Finance
SECTOR
⮑ BBVA
CLIENT
⮑ Rebrand
PROJECT
⮑ Banking / Finance
SECTOR
